Fractional Product Leadership

Fractional product leadership for founders who care about what they're building.

A trusted thought partner with the instincts of a founder and the experience of a CPO.

Katrina Watson

I specialise in helping founders scale and optimise their product operations effectively.

From identifying growth opportunities to improving your product development process and mentoring team members. I help founders see things that get missed, while building teams that love their work and drive meaningful impact.

What working with me looks like

I work with one company at a time, embedded 2–3 days a week as your fractional Head of Product. Not an advisor who shows up monthly with a slide deck — a real partner in the work.

That means being on the call for important conversations, working closely with you and your team, digging into the data, and helping you make better product decisions faster. I bring modern ways of working — including AI-augmented product practices — so your team moves smarter and faster, without burning out.

Background

I've spent 20 years on both sides of the table — 10 years running my own company, and 10 years in high-growth tech startups.

I've been in the room with companies expanding to new markets, and making tough decisions. I know what it takes to scale.

I’ve worked across the full product stack — design, development, marketing, support, and data — as well as closely with founders and business stakeholders. That perspective helps me communicate clearly across teams and departments to help get everyone aligned and focussed on the most important things.

I've also been a mentor and coach to product managers (across all levels), as well as developers, designers and marketers wanting to level up and learn how to build better products by becoming full-stack builders. I've seen how much of a difference the right mentorship can make to someone's career, and am passionate about helping people become better at their craft and do work that they care about.

Areas I work across

Product Strategy

  • Discovery & research
  • Problem identification & solving
  • Experiments, data & analysis
  • Strategy & roadmapping

Team & Culture

  • Team coaching & mentoring
  • Product thinking for non-PM teams
  • Stakeholder alignment

Systems & Practices

  • Process design & implementation
  • AI-augmented product practices

Thought Partnership

  • Founder sounding board
  • Strategic decision-making

Let's talk.

If you're building something that matters and think we might be a good fit, I'd love to hear about it.